Kia Soul

What

Kia's volume leading vehicle that defies categories; a compact crossover/van/multipurpose vehicle with fun styling

Who

First time new car buyers that want a more "fun" look and attitude from their vehicle; something with a personality. Also older owners trading over from traditional segments

Why

Fun styling with multi-purpose packaging and utility - at one of the most accessible prices vs. other crossovers.

Safety Rating:

Price: $16,100

Fuel Economy: 31 mpg hwy