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- Kia's volume leading vehicle that defies categories; a compact crossover/van/multipurpose vehicle with fun styling
- First time new car buyers that want a more "fun" look and attitude from their vehicle; something with a personality. Also older owners trading over from traditional segments
- Fun styling with multi-purpose packaging and utility - at one of the most accessible prices vs. other crossovers.
Fuel Economy: 31 mpg hwy